We are here to help: About Us
These questions help us write an About Us page that clearly explains what MentorCity does, who it’s for, and why organisations trust it to power their mentoring programmes. Short, straightforward answers are ideal — clarity matters more than length.
Company Origins & Purpose
This section helps us explain why MentorCity exists and the problem it was built to solve.
Why was MentorCity created in the first place?
When working in the non-profit sector, MentorCity’s founder started a mentoring program in which mentees met with a mentor for 10 minutes, then moved to the next mentor. Within the hour, they had met with 6 mentors, which helped them to expand their network and receive valuable guidance and support. Seeing these interactions and the light bulbs go off, and the excitement in the room, inspired our founder about the impact that mentoring conversations have, and he was looking for a way to maintain and build upon these conversations when he came up with the idea for MentorCity.
What gap or challenge did you see in how organisations were running mentoring programmes before MentorCity existed?
We saw that it took months for mentees and mentors to be matched when using an Excel spreadsheet. And then, once they were matched, there was no way to track how the relationship was progressing.
What wasn’t working with traditional or manual mentoring approaches that software needed to fix?
Software needed a quicker and more efficient way to make matches.
How has MentorCity evolved since it launched?
- The platform never stops evolving.
- It evolves based on client feedback.
- Our product road map.
- We enhance popular features.
- We are refreshing the design on an ongoing basis.
- We are ensuring that features are accessible.
- We build new ways to build a community where everyone is seen and valued.
Here’s a paragraph that we had in a proposal about our product roadmap:
We continually innovate to stay ahead of your evolving needs. Our product roadmap includes AI-driven features such as automated meeting summaries to save participants’ time and keep them on track with their commitments, enhanced matching capabilities, action-oriented responses to frequently asked questions, prompts to ensure that every mentoring relationship and program is successful, and guidance that complements mentoring relationships.
If helpful: how has your understanding of “effective mentoring at scale” changed over time?
See the interview transcript with Damien Howard below.
Who You Serve
This helps readers quickly understand whether MentorCity is right for them.
Who is your ideal customer today?
Mentoring Program Champions who are excited, passionate, and committed to bringing a dynamic mentoring initiative to their organization.
What types of organisations benefit most from using MentorCity?
- Professional Associations
- Governments
- Schools
- Non-Profit Organizations
- Companies
Who typically owns or manages mentoring programmes within those organisations?
- Membership team
- Programs and Services teams
- Alumni Services
- Student Services
- Learning and Development
- Human Resources
- Diversity, Equity, and Inclusion (DEI)
What stage are organisations usually at when they start looking for a platform like MentorCity?
Research stage: They are looking for what’s available to help them implement a mentoring program.
If helpful: what pressures or goals are usually driving that decision (growth, DEI, leadership development, retention, etc.)?
- Membership Engagement
- Membership Retention
- Employee Engagement
- Employee Retention
- Diversity Initiatives
- Leadership Development
- Employee Onboarding
- Skills Development
- Skills Transfer
- Succession Planing
What You Do (In Plain English)
This helps us explain MentorCity clearly to someone who hasn’t used mentoring software before.
How would you explain MentorCity to someone hearing about it for the first time?
We are like eHarmony for mentoring.
We provide a software platform that matches mentees with mentors for meaningful mentoring relationships.
What does MentorCity actually enable organisations to do that they couldn’t do easily before?
It is difficult for an organization to match mentees to mentors.
Once the match is made, it’s difficult for the organization to track whether the mentoring partners are meeting and to analyze other metrics on the participants and their relationships.
With MentorCity, you can track and report on how a person has evolved as a result of the mentoring relationships they were involved in.
What does a successful mentoring programme look like when MentorCity is in place?
Participants have a mentoring relationship and regularly schedule meetings through the platform. They have completed the mentoring agreement and set goals that they are working towards.
Program Administrators can track program engagement.
If helpful: what parts of programme management does your platform remove, simplify, or improve?
- We make the matching process easier.
- We automate messages that go out at the right time.
- Build a community that allows for sharing and networking.
- Display content, resources, courses, and events.
What Makes MentorCity Different
These answers help us explain why organisations choose MentorCity over other platforms or internal solutions.
What do you do differently compared to other mentoring software providers?
The platform offers significant built-in flexibility that supports a range of use cases.
Why do organisations choose MentorCity instead of building something internally or using spreadsheets and manual processes?
They chose MentorCity, as we are an all-in-one platform, a one-stop shop.
We provide everything admins, mentees, and mentors need throughout their mentoring relationship, including video calls, goal-setting, resources on being an effective mentor and mentee, and more.
What aspects of your platform matter most once programmes are live and running?
Tracking meetings and feedback from the meetings.
Our Community and Spaces feature allows participants to collaborate, share, celebrate success, and get to know each other.
Sharing resources, courses, and events.
Scheduling a series of emails that are automatically delivered throughout the relationship.
What do customers say they value most after using MentorCity for a while?
Customers value the support that they receive from us the most.
Our key value is our responsiveness. Being responsive to our customers is what’s important.
We build deep relationships with our customers by meeting weekly throughout the setup phase and then monthly once the program has been launched.
If helpful: what feedback consistently confirms you’re solving the right problem?
When customers tell us how much time they saved in the matching process.
Your Approach & Values
This helps communicate how MentorCity works with clients, not just what the software does.
What values guide how you build the platform and support customers?
We walk the walk; we don’t just talk.
We treat our customers the way we want to be treated. For example, we don’t lock customers into long-term contracts.
How do you balance flexibility with structure in mentoring programme design?
We allow customers to design the program based on their vision.
Customers can decide whether participants have one-off conversations, set the duration for the mentoring relationship, or allow participants to set the duration based on their needs.
Configuring the platform is easy, and they can turn switches on or off depending on the program’s design.
They can also configure the dashboards by adding or removing widgets, creating custom widgets, and adapting the mentoring process steps based on their program’s design.
How do you view your relationship with customers: software vendor or long-term programme partner?
We are a long-term program partner.
Reliability, Scale & Trust
This section builds confidence in MentorCity as a platform organisations can rely on.
How do you ensure MentorCity performs reliably across large or complex programmes?
MentorCity works with customers who have small mentoring programs of up to 50 people, and we scale to large programs with tens of thousands of participants.
What safeguards are in place to support programme consistency and data integrity?
We ensure that data is protected by encrypting it in transit and at rest. We also conduct annual vulnerability and penetration tests by a third party. Data is backed up on a daily basis.
How do you support organisations running sensitive or high-impact mentoring initiatives?
We ensure that the safeguards are in place to protect participants. For example, in some youth programs, we anonymize names and block inappropriate content from the platform, such as bullying, swear words, and pictures that could be shared.
High-level explanations are perfect — no technical detail needed.
Pricing & Commercial Model
This helps address common buying concerns from HR and leadership teams.
Why did you choose your current pricing model?
Our current pricing model allows organizations to get started with a mentoring program at a low monthly licensing fee and grow the number of participants as they begin to see success.
How does your pricing structure support organisations of different sizes or maturity levels?
When introducing a mentoring program, organizations typically start with a small pilot and then expand it across the organization.
What would you say to someone concerned about long-term commitment or platform adoption risk?
We provide monthly contracts.
Customer Impact
This section helps demonstrate real-world outcomes.
How does MentorCity help organisations achieve better mentoring outcomes day to day?
We have built community and other engagement features into the platform, which draws people back and reminds them of their mentoring relationships, creating greater program engagement overall.
What feedback do you hear most often from programme owners or leadership teams?
Program administrators most often note the level of support they receive from the MentorCity team. We are there every step of the way. We explain how features work, let program admins know about new features, and we share all the mentoring program best practices that we have learned along the way.
Can you share a brief example of how MentorCity helped an organisation scale, improve, or stabilise a mentoring programme?
One organization wasn’t seeing the level of engagement they hoped for. We recommended that they provide more structure for their mentoring program, and we connected them with another program administrator who shared their engagement techniques. They saw a 24% increase in engagement within a month.
Short summaries are more than enough.
Team & Expertise
This helps humanise the platform and establish credibility.
Who is behind MentorCity as a company?
Our team comprises executive leadership, operations & administration, client services, business development, marketing, and product development.
Our core team members are:
- Shawn Mintz, CEO
- David Andrews, CTO
- Brian Anderson, Account Manager
- Chantal Fraser, Account Manager
- Prinshi Gupta, Business Development Representative
- Jeff S, Software Developer
- Su-Min Teh, Executive Assistant
- Naureen Aqueel, Marketing and Communications
- Kit Mintz, Accounts Representative
What expertise does your team bring to mentoring, learning, or organisational development?
Our team has worked with hundreds of customers to create award-winning mentoring programs.
How do you ensure customers receive consistent guidance and support?
We are with customers every step of the way. When possible, we meet regularly and respond to emails and phone calls in a timely manner.
The Future (Optional)
Optional but useful — brief answers are fine.
Where do you see MentorCity heading over the next few years?
‘Please see our Vision for the Future’ below.
Are there areas of mentoring or workforce development you’re especially focused on improving?
We are especially focused on building community, providing people with a sense of belonging, and having someone that they can turn to no matter what they are experiencing within their career and life.
What principles or priorities will always remain central to how MentorCity operates?
Being responsive to our customers and working with them to advance their mentoring programs.
Final Message
These answers help shape the closing message of the About Us page.
How do you want organisations to feel after reading MentorCity’s About Us page?
Inspired to work with us.
To feel our energy and passion for mentoring, community building, and connectivity.
That they will be well taken care of as our customers.
If a visitor remembers just one thing about MentorCity, what should it be?
That they can trust us.
Our Vision for the Future
Who We Are & What We Do
We are transforming the way people connect, support, and uplift each other, at every stage of life. Our platform is a trusted space where individuals can build meaningful relationships, find guidance, and thrive.
We tackle society’s biggest challenges, loneliness, poverty, discrimination, housing instability, unemployment, and more, by harnessing the power of human connection.
Whether someone is overcoming personal struggles like addiction, illness, or grief, or simply seeking a stronger sense of belonging, we provide a safe, seamless, and empowering experience.
We are more than a mentoring platform. We are a movement. A catalyst for confidence, happiness, and resilience.
We build life-changing human connections.
Our Impact
- 🚀 1,000,000+ lives transformed.
- 🌍 A global force for solving complex social issues.
- 💡 A recognized leader in using connectivity to create real change.
We are known for empowering individuals to navigate life’s challenges with confidence, ensuring that no one has to do it alone.
Our Marketing & Reach
- 🔹 People don’t just know about us—they talk about us.
- 🔹 We are a brand people trust and recommend because we make a real difference.
- 🔹 Our innovative features, inspiring success stories, and powerful messaging spread effortlessly across digital channels, PR, and word-of-mouth.
We don’t chase attention; we earn it by changing lives.
Partnerships That Make a Difference
- 💡 We invest in our clients because their success is our success.
- 💡 We amplify impact by reinvesting in those who refer and support others.
- 💡 Together, we reach more people, create stronger communities, and drive lasting change.
Our partnerships aren’t transactional—they are transformational.
Customer Experience: A Standard of Excellence
- Guaranteed responses.
- Unwavering trust.
- Unmatched care and respect.
We don’t just serve our clients; we celebrate them. They are champions of change, and we proudly stand beside them in their journey.
Our Team: Bold, Passionate, and Unstoppable
- 🌍 Work from anywhere—our impact knows no boundaries.
- 🎯 We don’t just talk; we take action.
- 🚀 Ownership mentality—we are all invested in success.
- 🏆 Sales is not just a department—it’s a mindset embedded in everything we do.
- 🌴 Our retreats? They are more than meetings—they are experiences that fuel innovation and creativity.
We are fearless in our pursuit of what’s possible.
Innovative Products That People Love
- ✨ Flexible. Powerful. Intuitive.
- ✨ Driven by AI to enhance relationships and program success.
- ✨ So easy to use that no manual is needed.
- ✨ A daily source of inspiration, support, and motivation.
Our products don’t just function—they connect, uplift, and inspire.
Sales: A Proactive, High-Energy Force
- 💡 We create experiences that clients remember.
- 💡 We drive the sales process forward with confidence and enthusiasm.
- 💡 Clients are drawn to us because they feel the energy and belief we have in our mission.
We don’t wait for opportunities—we create them.
Smart & Scalable Operations
- 🔹 Automation empowers us to focus on relationships, not admin work.
- 🔹 Efficiency fuels deeper client connections and stronger impact.
- 🔹 Every system we build enhances, rather than replaces, the human touch.
We scale without losing what makes us special.
The Future Starts Now
Three years from now, we won’t just be an organization—we will be a global force for connection, resilience, and human empowerment.
- We are reimagining what’s possible.
- We are setting the standard.
- We are changing lives.
And this is just the beginning.
Experience the Future of Mentorship:
Book a Demo Today!
Some Awesome Words From Our MentorCity Community
100+
Satisfied Customers
Excellent
4.7 out of 5 in customer reviews
from Capterra, GetApp
Book a Demo Today.
